Prebid server

Header bidding ad demoSample implementation #player { max-width: 40em; width: 100%; float: left; }var pbjs = pbjs || {}; pbjs.que = pbjs.que || []; const BIDDER1_PROVIDER = "appnexus"; const BIDDER1_PLACEMENT_ID = "13232361"; var adtag = null var timeout = 2000 window.prebid_fetcher = function() { if (adtag) return Promise.resolve(adtag) return new Promise(function (resolve) { setTimeout(function() { resolve(adtag) }, timeout) }) } var videoAdUnit = { code: "video1", sizes: [640,480], mediaTypes: { video: { context: "instream", playerSize: [640, 480], mimes: ["video/mp4"], protocols: [1, 2, 3, 4, 5, 6, 7, 8], playbackmethod: [2], skip: 1 } }, bids: [ { bidder: BIDDER1_PROVIDER, params: { placementId: BIDDER1_PLACEMENT_ID } } ] }; pbjs.que.push(function(){ pbjs.addAdUnits(videoAdUnit); // add your ad units to the bid request pbjs.setConfig({ debug: true, cache: { url: " } }); pbjs.requestBids({ bidsBackHandler: function(bids) { var videoUrl = pbjs.adServers.dfp.buildVideoUrl({ adUnit: videoAdUnit, params: { iu: "/19968336/prebid_cache_video_adunit", cust_params: { section: "blog", anotherKey: "anotherValue" }, output: "vast" } }); adtag = videoUrl; } }); }); var player = flowplayer('#player', { src: "//edge.flowplayer.org/drive.mp4", title: "Flowplayer demo", description: "Demo showing ads", ima: { ads: [{ time: 0, adTag: "flowplayer://prebid_fetcher" }] } }); RequirementsYou need a valid prebid provider and bidder id.LibrariesHTML code JavascriptPrebid initThe prebid intitialization, put this in the page header. var pbjs = pbjs || {}; pbjs.que = pbjs.que || []; const BIDDER1_PROVIDER = 'appnexus'; const BIDDER1_PLACEMENT_ID = '13232361'; // The ad tag in Flowplayer can be actual ad tag or promise to an ad tag. // We return the ad tag if it is available before the player is ready to play // Otherwise the player waits for 2 secs for tag to be available. var adtag = null var timeout = 2000 window.prebid_fetcher = function() { if (adtag) return Promise.resolve(adtag) return new Promise(function (resolve) { setTimeout(function() { resolve(adtag) }, timeout) }) } /* Prebid Video adUnit */ var videoAdUnit = { code: 'video1', sizes: [640,480], mediaTypes: { video: { context: 'instream', playerSize: [640, 480], mimes: ['video/mp4'], protocols: [1, 2, 3, 4, 5, 6, 7, 8], playbackmethod: [2], skip: 1 } }, bids: [ { bidder: BIDDER1_PROVIDER, params: { placementId: BIDDER1_PLACEMENT_ID } } ] }; pbjs.que.push(function(){ pbjs.addAdUnits(videoAdUnit); // add your ad units to the bid request pbjs.setConfig({ debug: true, cache: { url: ' } }); pbjs.requestBids({ bidsBackHandler: function(bids) { var videoUrl = pbjs.adServers.dfp.buildVideoUrl({ adUnit: videoAdUnit, params: { iu: '/19968336/prebid_cache_video_adunit', cust_params: { section: "blog", anotherKey: "anotherValue" }, output: "vast" } }); adtag = videoUrl; } }); });Flowplayer configuration var player = flowplayer('#player', { src: "//edge.flowplayer.org/drive.mp4", title: "Flowplayer demo", description: "Demo showing ads", ima: { ads: [{ time: 0, // preroll adTag: 'flowplayer://prebid_fetcher' // this will try to call window.prebid_fetcher ] }, token:"eyJraWQiOiJZSVI0VVJZODA2TGoiLCJ0eXAiOiJKV1QiLCJhbGciOiJFUzI1NiJ9.eyJjIjoie1wiYWNsXCI6NixcImlkXCI6XCJZSVI0VVJZODA2TGpcIn0iLCJpc3MiOiJGbG93cGxheWVyIn0.YUoY8b2vl1Z15PikwgYeWQ8Cp85C-TvtmwIJ_UFxpfAYYH8yiiUrhmd3SaY_qb3AvVDz45xVV6R9wizYl-NRGQ" }); Replace the Flowplayer token with your own, and the prebid parameters with the ones

Every auction. Header bidding Header bidding is a technology that allows publishers to offer ad inventory to their programmatic partners before selling it directly. Basically, it’s a JS code that lets pubs use their SSPs in combination with ad servers to get better prices for their ad inventory. Header bidding is a free JS wrapper called a prebid adapter. The nuance is that to use it your SSP has to support this particular prebid adapter. It’s easy to check if it does; just scroll through the list here. Advanced inventory management To be honest, by advanced, we don’t mean anything fancy. The basic SSP has to allow publishers to manage different types of ad inventory (preferably cross-device ones) and detect + block certain types of malicious ads. SSP vs DSP: What Types Are There? As we said at the beginning, both technologies often reflect each other. There is not much difference between an SSP and a DSP here; the implementation methods are basically the same for each. The first distinction comes from how you set everything up. Basically, you can either: Outsource your SSP vs DSP dilemma That’s right, there are plenty of companies who’d eagerly take your role as a publisher/advertiser. In this case, you don’t really care about ad tech and just trust everything to professionals. Create your own SSP and DSP This one is called in-housing. It’s quite expensive and troublesome, but rewards with ultimate freedom and features. Basically, you’re now Amazon or Google, which is quite cool. Use third-party SSP vs DSP The last, most balanced, and popular option is using somebody’s DSP and SSP. There are multiple vendors for both. However, when it comes to paying for the technology, things get trickier. The options are as follows: A self-serve solution is what you’d typically think subscribing to a DSP and SSP is about. You basically have the software with basic buying/selling options, campaign/inventory management, and that sort of stuff. The tech is usually free to use, but in return, you pay a large margin for every ad placement sold/paid for. A white-label is a different

Skip to content PublishersBy SolutionHeader BiddingAppAMPUnique DemandBy Use CasePublishersApp DevelopersRetail MediaEnterpriseAdvertisersCompanyWho We AreLeadership TeamOur ValuesMaking a DifferencePressJoin UsCareersReferral ProgramSubscribe to NewsletterResourcesAd ProductsAudience DevelopmentBlogCase StudiesFreestar PodcastGlossaryShopIndustry NewsLoginGet Started SolutionsTrish Manrique2023-01-12T11:40:03-05:00 Your Pain Points Are Our PassionYou didn’t build your business around ad operations and yield optimization. But we did. Marrying cutting-edge technology and white-glove service, our team of industry experts provides you a fully-managed advertising solution that is tailored to meet your unique needs. As your growth partner, we focus on your pain points so you can focus on what you do best.Header BiddingOur header bidding wrapper technology sets itself apart from the competition. We provide the fastest bid responses, proprietary flooring algorithms, all the high-impact ad units you want, and a team of ad ops experts to help.Learn moreAMPOur AMP solution has a proven track record of delivering higher yields for publishers, with high-quality ad units in front of consumers, from advertisers wanting to pay higher rates.Learn moreIn-AppFreestar’s app mediation platform gives you the power to maximize ad revenue while freeing up time to focus on what you do best — build great app experiences.Learn moreUnique DemandWe do the heavy lifting, so you get fast, seamless auctions at scale. You can access our Prebid Server when using our solutions or utilize The Freestar Exchange to connect with our demand partners.Learn more Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.SolutionsHeader BiddingAMPAppUnique DemandAdvertisersCompanyAboutCareersPressContactResourcesAd ProductsAudience DevelopmentBlogCase StudiesKnowledge BaseFreestar PodcastGlossaryLegalPrivacy PolicyData Processing AgreementAccessibilitySitemapPolítica de Privacidad© 2025 Publisher First, Inc. All rights reserved. Page load link Go to Top

Team? Our Enterprise solution is best option for large publishers with an existing ad ops team and looking to scale their ad stack. This solution allows publishers a flexible implementation.Don’t just take our word for it. Our publishers share their challenges and how we helped them overcome it.Top 5 Ad Reports You Should Be Using To Study Your DataIt is no secret that there are a lot of different variables that you need to measure to ensure that your ad revenue is on track and optimized to drive your business forward.We Increase Al Jazeera’s RPM by 135%Al Jazeera was only utilizing AdX, a few Prebid partners and had several tagged-based direct campaigns. We decided to focus on three key areas to help grow their website monetization.Explore All Our Available Ad FormatsOptimizing your website has never been easier with our suite of ad formats implemented and vetted by our expert team of yield managers.Ready To Work With Freestar?Get in touch with one of our sales representatives and we’ll be on the road to success in no time at all! Page load link Go to Top

OverviewSeamless integration of Siteimprove's insights.Transform your content creation process with the Siteimprove Content Assistant, which integrates Siteimprove’s industry-leading insights directly into partner platforms.This integration helps optimize your content before publishing, enhancing productivity and quality while ensuring it meets the highest standards of compliance. It makes your website more inclusive and helps drive more traffic.Key Features:• Effortless Integration: Instantly connect Siteimprove’s insights to selected platforms.• Real-time Feedback: Receive immediate suggestions and improvements for your content as you work, helping you maintain high standards of quality and compliance even before you publish.• Enhanced Accessibility: Ensure your content meets all accessibility guidelines, making your website inclusive for all users.• SEO Optimization: Get actionable recommendations to improve your search engine rankings and increase website traffic.Download now to elevate your digital presence and streamline your workflow.DetailsVersion2.1.2561UpdatedMarch 6, 2025Offered bySiteimproveSize5.74MiBLanguagesDeveloperMorten FriisBrønlunds alle 32Hellerup 2900DK Email [email protected] Phone +1 253-508-6578TraderThis developer has identified itself as a trader per the definition from the European Union.PrivacySiteimprove Content Assistant has disclosed the following information regarding the collection and usage of your data. More detailed information can be found in the developer's privacy policy.Siteimprove Content Assistant handles the following:Authentication informationWebsite contentThis developer declares that your data isNot being sold to third parties, outside of the approved use casesNot being used or transferred for purposes that are unrelated to the item's core functionalityNot being used or transferred to determine creditworthiness or for lending purposesSupportFor help with questions, suggestions, or problems, visit the developer's support siteRelatedLoopio Chrome Extension5.0(3)Now you can quickly import questionnaires from online portals into the Loopio Platform.Siteimprove Accessibility Checker3.4(22)Jumpstart your web accessibility efforts directly in Chrome.WCAG Color contrast checker4.2(28)To check the color contrast between foreground and background of the textsAccessibility Insights for Web4.7(38)Accessibility Insights for Web helps developers quickly find and fix accessibility issues.Adobe Experience Platform Debugger3.3(29)Debug Adobe Experience Platform and Adobe Experience Cloud products using the Adobe Experience Platform DebuggerOptimizely Assistant4.0(4)Debug your Optimizely experiments with useful JavaScript console logging and powerful caching and snippet injection options.Content Security Policy Override4.2(9)Modify the Content Security Policy of web pages.Adwizard4.6(12)An industry-leading ad ops extension that allows publishers to view data on their AdExchange and Prebid Ads.JAWSInspect1.1(8)JAWS Inspect CommunicationSilktide Accessibility Checker4.6(37)Test your website against over 200 website accessibility checks with Silktide’s easy to understand accessibility checker.Disable Content-Security-Policy3.7(92)Disable Content-Security-Policy for web application testing. When the icon is colored, CSP headers are disabled.Colour Contrast Checker3.9(31)Check the contrast between different colour combinations against WCAG standardsLoopio Chrome Extension5.0(3)Now you can quickly import questionnaires from online portals into the Loopio Platform.Siteimprove Accessibility Checker3.4(22)Jumpstart your web accessibility efforts directly in Chrome.WCAG Color contrast checker4.2(28)To check the color contrast between foreground and background of the textsAccessibility Insights for Web4.7(38)Accessibility Insights for Web helps developers quickly find and fix accessibility issues.Adobe Experience Platform Debugger3.3(29)Debug Adobe Experience Platform and Adobe Experience Cloud products using the Adobe Experience Platform DebuggerOptimizely Assistant4.0(4)Debug your Optimizely experiments with useful JavaScript console logging and powerful caching and snippet injection options.Content Security Policy Override4.2(9)Modify the Content Security Policy of web pages.Adwizard4.6(12)An industry-leading ad ops extension that allows publishers to

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